LGBTQ+ Safe Spaces Protection Project
This long-term, multi-phase, and multichannel communications project included digital, print, point-in-place, media relations, and stakeholder relations collaterals.
I served as the lead editor and Communications SME for this project and managed the communications project.
Project Description
The LGBTQ+ Safe Spaces Protection Project is an AVP initiative to educate policymakers and community members about the threats of anti-LGBTQ+ violence faced by our LGBTQ businesses and organizations, what we call Safe Spaces.
Project Phases
Pre-Launch
During the pre-launch phase, we defined the visual identity for the project and created the initial collaterals for digital promotion, including logotype and color palette, social templates and graphics.
Launch & Survey Collection
During the Launch & Survey Collection phase, we created and distributed collaterals to engage audiences to take the survey and connect with the project.
Post-Survey Report
During the Post-Survey Report phase, we created the print report, point-in-place collaterals for report presentation, slide deck presentations, and social media awareness content
Project Measurements
680+
Organizations that connected through outreach
380
Completed surveys nationwide
50+
Federal policymakers briefed including the White House, DOJ, DOD
19
Local briefing meetings held between members of congress and local LGBTQ+ organizations
Creative Assets
Visual Identity
I worked with our internal leadership to define ideas and aesthetics for the look of the brand, and then consulted with an external design specialist to create a visual identity for the project including color palate and typography.
Signage
I partnered with an external design specialist to create these sign assets for our presentations at Creating Change 2023. I wrote the copy and consulted on design for the entire campaign.
Flyers
Brochure
For this project we built a new email list and strategy to engage with LGBTQ+ Safe Spaces across the nation. As a New York City based organization, we had to do wide outreach to build our supporters list.
Social Media
Report
We developed a comprehensive print-ready digital report co-written with our data collection partners, Strength in Numbers Consulting Group. I coordinated the writing, editing and design of the report with internal and external stakeholders.
Presentations & Events
Creating Change 2023
We coordinated 2 in-person events amplifying the preliminary data from the LGBTQ+ Safe Spaces report. We developed signage, print collaterals, and a slide presentation.
White House Safe Spaces Briefings
In collaboration with our political advocacy partners, The Raben Group, we held 2 briefings for White House officials in LGBTQI affairs on the Safe Spaces data, influencing future policy announcements on LGBTQ+ safety.
Safe Spaces Congressional Briefing
We held a virtual briefing and multiple in-person meetings with members of Congress, providing suggestions for engagement and amplification of LGBTQ+ issues.
Safe Spaces Community Town Halls
We held two town halls for survey participants, LGBTQ+ community groups, businesses, and other community stakeholders to announce survey data and provide insight on community-led safety solutions.
Media Coverage
Washington Blade
Washington DC’s LGBTQ+ newspaper did an in-depth feature on AVP’s efforts to engage with federal officials, including an in-person meeting with Adm. Rachel Levine.
New York Daily News
Shooting of California store owner over Pride Flag amid violent surge has LGBTQ+ New Yorkers on edge
AVP spoke with the daily news about the prevalence of anti-LGBTQ+ hate incidents against spaces in response to the death of a California storeowner.
The Wrap
This feature in conjunction with the release of HBO documentary series ‘Last Call’ highlighted data from the National Needs Assessment in its reporting.
cbs 2 new york
New York City Anti-Violence Project trying to reduce fear in LGBTQ+ community
This feature interview with CBS 2 New York’s Cindy Hsu commemorated the 25th anniversary of the death of Matthew Shepard. Bev spoke with Cindy about the report, the impact on mental health and more.
Gay City News
New York City’s LGBTQ+ news wrote about the report and referenced it in a future article about anti-LGBTQ+ violence.
Spectrum News
AVP’s Executive Director spoke one-on-one with Spectrum News Capitol Tonight’s anchor about the data from the report and the impact on LGBTQ+ communities.