Giving Tuesday & End of Year Fundraising
This 45 day campaign was a collaboration between our Executive, Board, Development and Communications teams. I led the communications team and worked to develop and sharpen messaging, set visual objectives and planned fundraising landing pages.
Project Description
Giving Tuesday & End Of Year fundraising is the period from Thanksgiving to New Years Day where we engage individual, foundation and corporate donors in a multichannel push to raise critical funds for the organization. This year we released a multimedia campaign in conjunction with annual fundraising to boost reach and revenue.
Communications Project Involvement
Planning and Messaging
We collaborated with our Development team, Executive Director and board to draft a multichannel communications strategy and messaging plan.
Digital Campaign
We created visual assets for social media and web including quote cards, carousel slider posts, graphic audio posts and two minidoc-style videos.
Print Campaign
We partnered to draft compelling copy and imagery for a print insert to accompany our direct mail fundraising campaign to existing donors.
Project Measurements
165K raised
during Giving Tuesday and End of Year campaign.
15+ minutes
of audiovisual content produced for the campaign.
Creative Assets
Print Donation Cards
We created these mailer cards highlighting two key stories from our campaign, distributed to our donor list.
Social Media Assets
We generated a new visual look for EOY pulling forward new themes in AVP design. Bold color and text, the integration of more photography and light illustration championed by our Graphic Designer.
Landing Pages
