World Pride
In 2025, Washington, DC, hosted World Pride, and LGBTQ+ Victory Institute hosted and participated in a series of events.
Communications supported Victory Institute programming efforts with marketing, branding and digital content production.
Project Description
Victory Institute hosted three events during World Pride and participated in the Human Rights Conference and World Pride festival. Communications produced collateral for digital and in-person events, drafted speeches and talking points, and amplified activities across social platforms. I led our internal communications team to create a new series of swag items for our march, signage and collateral for our reception at the residence of the Irish Ambassador. I drafted the executive’s speech for the World Pride festival.
Project Phases
Pre-Event
During the pre-event phase, Communications led the design and production of swag items for giveaways, event signage and digital marketing materials.
Owned Events
For owned events such as the reception at the Irish Ambassador’s residence and report releases, Communications led the production of event materials and on-site content gathering.
Partner Events
For partner events such as the Human Rights Conference, Communications supported program teams with remarks and content support during the event.
Creative Assets
Swag
Our Creative Director designed elements with the 2026 Pride Theme “WE DEFY,” a testament to the legacy of LGBTQ+ people standing up for human rights even in conflict with social laws and norms. The slogan and theme appeared on clothing, signage and event swag, along with other messaging from the Victory arsenal.
Digital Assets
Our creative and digital teams created collateral for social and email marketing.