Scope of Work
Lead media relations, event marketing and staging, copy and design for a series of events hosted by LGBTQ+ Victory Institute at the Democratic National Convention in Chicago, IL.
Project Description
LGBTQ+ Victory Institute held multiple events during the 2024 Democratic National Convention, including a fundraiser and Hall of Fame induction ceremony, partnership events, panels, and speeches. I led the team on design, media relations, event scripting, and messaging, and managed a Creative Director, Marketing Manager, and an external contractor.
Communications Project Involvement
Planning and Messaging
We collaborated with internal and external partners to create promotional and marketing copy, run-of-show messaging, talking points, speeches, media releases and advisories.
Digital Campaign
We created email and social marketing collateral to promote our events across channels and leveraged UGC to drive visibility on the ground.
Media Relations
We coordinated media interviews and event coverage, resulting in nearly 20 original pieces of content, including placement in Forbes, Chicago Tribune, NBC News, LGBTQ+ Nation and others.
Project Measurements
586M in reach
for coverage during DNC week.
70+ hits
during the week, with a high number from our signature event “Victory at the DNC.”
Creative Assets
Digital Assets
Our creative director and marketing manager created digital assets to promote the event, including flyers, invitations and web and social graphics.
Physical Assets
The look extended to physical assets, including in-person signage, wayfinders and staging.
Key Media Hits
We issued media advisories and interview briefs ahead of the DNC event and coordinated media relations on-site, as well as prepping leaders for DNC media hits at the convention venue.
